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Starcycle

Website & Branding
for Startup Closure Platform

OVERVIEW

timeline

timeline

September 2024—
December 2025

Responsibilities

Responsibilities

UX research, visual identity design, UI design, responsive layout, brand application

Closing a company is rarely just a legal or administrative process — for most founders, it’s an emotional milestone filled with uncertainty. My challenge was to give Starcycle a visual identity that could meet both sides of this moment: the need for support and reassurance, and the demand for authority and trustworthiness.

I created a logo system that is simple, recognisable, and adaptable — strong enough to feel credible in formal contexts, yet neutral enough to let the message take center stage. The core visual language revolves around deep blue-to-purple gradients, chosen for their calming, steady tone while still feeling modern and tech-forward.

Visual Language & Motion

Understanding
Students

The gradients are layered to resemble soft, cloudy transitions, creating a sense of depth and ease. This is supported by smooth, unhurried motion that makes the brand feel patient and reassuring, while also hinting at a professional, well-organised process.

From app icons to outdoor ads, the visuals carry the same balance: clean typography, generous spacing, and a colour system that works equally well in digital and physical applications. Each element is designed to reinforce the idea that Starcycle is both approachable and reliable.

The gradients are layered to resemble soft, cloudy transitions, creating a sense of depth and ease. This is supported by smooth, unhurried motion that makes the brand feel patient and reassuring, while also hinting at a professional, well-organised process.

From app icons to outdoor ads, the visuals carry the same balance: clean typography, generous spacing, and a colour system that works equally well in digital and physical applications. Each element is designed to reinforce the idea that Starcycle is both approachable and reliable.

The gradients are layered to resemble soft, cloudy transitions, creating a sense of depth and ease. This is supported by smooth, unhurried motion that makes the brand feel patient and reassuring, while also hinting at a professional, well-organised process.

From app icons to outdoor ads, the visuals carry the same balance: clean typography, generous spacing, and a colour system that works equally well in digital and physical applications. Each element is designed to reinforce the idea that Starcycle is both approachable and reliable.

Technology at the center,
cycles in motion


Technology
at the center,
cycles in motion

Technology
at the center,
cycles in motion


The logo combines two simple yet meaningful elements.
At its core is a stylized star — a nod to the company’s gradual integration of AI and its mission to automate the flows. The star represents precision, efficiency, and the technology driving the service. Surrounding it is a soft, gradient-wrapped ring that adds depth and movement. This circular form symbolises the natural business cycle and positions Starcycle as a trusted guide through every phase of that journey.

The logo combines two simple yet meaningful elements. At its core is a stylized star — a nod to the company’s gradual integration of AI and its mission to automate the flows. The star represents precision, efficiency, and the technology driving the service. Surrounding it is a soft, gradient-wrapped ring that adds depth and movement. This circular form symbolizes the natural business cycle and positions Starcycle as a trusted guide through every phase of that journey.

The logo combines two simple yet meaningful elements.
At its core is a stylized star — a nod to the company’s gradual integration of AI and its mission to automate the flows. The star represents precision, efficiency, and the technology driving the service. Surrounding it is a soft, gradient-wrapped ring that adds depth and movement. This circular form symbolizes the natural business cycle and positions Starcycle as a trusted guide through every phase of that journey.

Translating Brand into the Website

Once the visual identity was established, the focus shifted to the website — the primary touchpoint for founders seeking Starcycle’s services. Here, the goal was to deliver a smooth, stress-free experience that prioritises clarity and trust.

The homepage opens with a short, confident headline: “Shut down, fast.” It’s paired with a clean, structured layout and gradient-backed hero section that immediately communicates both urgency and calm.

Let's build

together

START A PRojECT

START A PRojECT

Say hi

Say hi

Let's build

together

START A PRojECT

Say hi

NEW YORK, US

NEW YORK, US

10:29 PM
10:29 PM

LAST UPDATED

LAST UPDATED

JULY 20 2025

JULY 20 2025

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