HELLO@SETHLUKIN.COM
LINKEDIN.COM/IN/SETHLUKIN
LUUNA
OVERVIEW
May 2022 -
June 2022
UX Research, Competitive Analysis, Prototyping, UI design, product strategy
Luuna began as a personal exploration into sleep technology. I loved the depth of Sleep as Android on Google Play, but when I tried using it I found myself lost in menus, confused by charts, and uncertain what to tap next. Friends echoed the same frustrations. This prompted me to ask: What would a richer smart‑alarm experience look like if it were designed for iOS from the ground up, not ported from Android?
From May to June 2022, I worked as the sole product/UX designer on this concept. I owned everything from research and strategy to visual design, prototyping and motion. My goal was to show how good research and thoughtful storytelling can transform a complex, feature‑heavy product into something intuitive, calming and delightful.
Design challenge
Competitive analysis
Qualitative interviews
From these conversations
I synthesised key themes:
Ritual matters: People want help winding down – dimming lights, putting on calming music or a podcast, and receiving a friendly bedtime reminder.
Trust and control: Multiple alarms and phone‑on‑the‑desk habits reveal distrust in smart alarms. Users need reassurance they will wake up on time.
Clarity over complexity: Long tables of sleep stages and charts are intimidating. People prefer clear summaries with the option to explore deeper data if they care.
Curiosity and improvement: Some users want coaching on lucid dreaming or apnea monitoring, but only if the path is clear and non‑intimidating.
Privacy and transparency: Participants were wary of giving personal data; they wanted to know why certain permissions were needed.
Goals and Success Metrics
Based on research, I set three guiding goals:
1. Make core actions effortless. Users should be able to set a smart alarm, view last night’s sleep and start a bedtime routine in seconds.
2. Reveal advanced features gracefully. Lucid‑dream coaching, apnea tracking and detailed analytics should be discoverable and explained in context, not buried in settings.
3. Build trust and calm. Through gentle visuals, clear microcopy and transparent data policies, users should feel that Luuna supports them rather than overwhelms them.
Because this was a concept project with no live data,
I defined success proxies: task completion times in prototype testing, number of taps to access advanced features, subjective ratings of clarity and calmness, and whether participants spontaneously used extra features.
Mapping the Experience
The existing Sleep as Android used a hamburger menu with dozens of items, which contributed to confusion. I created a sitemap with a bottom navigation of four tabs: Sleep (wind‑down and bedtime routine), Alarms (setting and managing alarms), Summary (morning sleep data) and Settings (preferences and advanced tools). I mapped typical journeys for each persona. An anxious sleeper might check alarms, set a smart wake‑up window and review the summary in the morning. A ritualist could receive a bedtime reminder, start ambient sounds and check their score the next day. A curious improver might explore Settings, discover apnea monitoring, watch an explainer and opt in. These flows highlighted where clarity mattered most: the Sleep tab needed to prioritise nightly routines, and the Settings tab needed clear entry points for advanced tools.
final solution
The final Luuna concept blends nightly rituals, intelligent alarms and advanced sleep coaching into a cohesive experience. The Sleep tab gently invites users into wind‑down with audio, breathing exercises and reminders. The Alarms tab turns a once‑complex setup into a three‑step flow with context and reassurance, easing oversleep anxiety. The Summary tab distils sleep analysis into an emotional score, mood emoji and two clear metrics, with deeper graphs one tap away. The Settings tab houses advanced tools like lucid‑dream coaching and apnea monitoring alongside educational content and clear opt‑ins.
Visually, Luuna uses dark blues and fluid gradients to evoke night, while the lunar logo and micro‑animations reinforce a hypnotic, calming atmosphere. Branding extends into tactile objects like pillows and eye masks, imagining Luuna as part of a larger sleep ecosystem rather than just an app.
