Bezma is a madman's goods store with a concept of insanity. Are we crazy? Or our customers? Our customers probably not, but they still like it! Plunge into the dark aesthetics of the deepest corners of the mind, into the abyss of Bezma's madness... This is an academic art project made in a group and curated by Oleg Paschenko during the "Creative technologies" class. As a part of this collaboration, I've created a web experience with an experimental zero-gravity user interface that compliments the metaphor of Identity. Then I composed a screencast prototype Using After Effects to demonstrate it in motion.