Competitive analysis
Benchmarked leading iOS sleep apps and audio tools—navigation, onboarding, summaries and data visuals. Some used clean cards or conversational flows, but none combined full smart-alarm functionality with a holistic sleep toolkit. That gap shaped Luuna’s scope.
Qualitative interviews
I went through interview sessions with students, young professionals and new parents. Some kept a brief sleep diary and each walked me through their night routine, wake-up and tracking habits. We discussed alarm trust, data comfort and what their “perfect” sleep app might do.
key themes emerged:
Ritual matters: Users rely on familiar cues to transition into bedtime. Understanding these rituals helped me design flows that feel natural rather than intrusive.
Trust and control: Behaviors like setting multiple alarms or placing the phone across the room revealed underlying anxiety. This insight pushed me to prioritize clarity, feedback, and predictability in the alarm setup.
People want clarity before depth: Dense tables of sleep stages and charts caused confusion. This informed my decision to lead with simple summaries that can expand into detail when needed.
Motivation varies, so the UI has to meet people where they are. Some were curious about advanced sleep concepts, while others wanted only the basics. This guided the architecture: simple defaults, deeper tools available but never forced.
