Competitive analysis
Benchmarked leading iOS sleep apps and audio tools—navigation, onboarding, summaries and data visuals. Some used clean cards or conversational flows, but none combined full smart-alarm functionality with a holistic sleep toolkit. That gap shaped Luuna’s scope.
Qualitative interviews
I spoke with six people (19–38): students, young professionals and a new parent. Each kept a brief sleep diary and walked me through their night routine, wake-up and tracking habits. We discussed alarm trust, data comfort and what their “perfect” sleep app might do.
key themes emerged:
Ritual matters: People want help winding down – dimming lights, putting on calming music or a podcast, and receiving a friendly bedtime reminder.
Trust and control: Multiple alarms and phone‑on‑the‑desk habits reveal distrust in smart alarms. Users need reassurance they will wake up on time.
Clarity over complexity: Long tables of sleep stages and charts are intimidating. People prefer clear summaries with the option to explore deeper data if they care.
Curiosity and improvement: Some users want coaching on lucid dreaming or apnea monitoring, but only if the path is clear and non‑intimidating.
