BLOPP Media is an innovative platform designed to showcase the benefits of IoT devices, helping users understand how smart home components can simplify their lives. As a product designer, I worked on this project during my time at school with my teammate. Together, we aimed to create a user-friendly interface and engaging user experience that would effectively communicate the value of IoT devices.

People often don’t understand how IoT devices can simplify their lives. We aimed to create a platform to educate and inspire users about integrating smart home technologies.

Our goal was to design an intuitive and engaging platform that would effectively communicate the benefits of IoT devices. The objectives included increasing user engagement, creating an easy-to-navigate interface, and ensuring the platform was scalable for future growth. This involved leading the design process from initial concept to final implementation, ensuring that the platform met the needs of our diverse user base.

We conducted surveys and interviews to gather user insights, identifying key pain points and opportunities for improvement. The vast majority of respondents turn to the internet to find guides for devices when they encounter issues, indicating that effective search engine optimization could significantly expand our audience. Additionally, respondents with middle incomes often view smart home devices as excessively costly. To address this misconception, we considered introducing budget-friendly options and clearly labeled pricing.

Our initial target audience was tech enthusiasts interested in smart home solutions. However, based on user feedback, we expanded our focus to include 
a broader demographic of homeowners and renters looking for convenient and innovative ways to enhance their living spaces. This shift required us to redesign certain aspects of the platform to make it more accessible and appealing to a wider audience.

Currently, users looking to integrate smart home devices rely on a mix of online resources like blogs, videos, and specialized forums. While platforms like Smart Home Solver and CNet Smart Home provide guides and reviews, their content is often limited by policies and lacks depth in technical specifications and real-world usage insights. Although these resources offer a good starting point, they frequently fail to address specific user queries or provide interactive support. Community forums like /r/homeautomation and 4PDA offer user-generated content and support that can be invaluable for troubleshooting and advanced tips. However, these forums suffer from outdated interfaces and fragmented information, making it challenging for users to navigate and find comprehensive and reliable answers quickly.

We developed a cohesive design system that prioritized usability and aesthetics. Our design principles focused on simplicity, clarity, and responsiveness. We utilized modern design tools and frameworks to create a visually appealing and functional interface that adapted seamlessly to different devices and screen sizes. This included creating a consistent visual language and interactive elements that enhanced the overall user experience.