ADC Space

About

ADC (Art, Design, and Coding) is a vibrant student community at the HSE Art and Design School, tailored for those in UX-related fields. As the group expanded rapidly, the demand for a dedicated digital platform became clear. ADC Space now facilitates the exchange of job opportunities, resources, and personal profiles, enhancing professional connections both internally and at external events.

date

May 2022

with

Fedya Andryushin

curated by

Vadim Bulgakov

What is ADC

Target audience

Customer research

Problems

Inefficient Information Flow

Students often rely on fragmented sources, like local class chats, when searching for job opportunities, leading to inefficient information distribution. Vital details about internships and events frequently get lost, failing to reach interested parties effectively..

Challenges in Self-Presentation

Quickly conveying a comprehensive personal profile through a single platform is challenging. Personal websites and portfolios, while useful, demand significant resources to maintain.

Loss of Valuable Resources

Cool and useful things shared by students and mentors in informal chat groups often get lost in the flood of messages. This results in valuable educational and professional development tools not being fully utilized or accessible to the entire community when needed.

Unpredictable Environment

In Russia, the communication services landscape has suddenly got highly unpredictable, with rapid changes due to the exit of various services and the impacts  of sanctions. This instability makes it difficult to maintain consistent, reliable tools for professional networking and exposure

The solution —  digital platform

About

Portfolio

Contact

Content delivery

Major part of students actively use telegram. Community bot can deliver personalized updates.

Email newsletter covers more conservative users

Student chats

Email newsletter covers more conservative users

UGC sources

Primary

Curators, professors, instructors

Students

Secondary

Small businesses

School administration

Job board

ADC community is rich in job connections, yet many opportunities were previously hard to reach. The new job board centralizes these listings, enhancing visibility and enabling one-click apply using student profiles. This solution has significantly improved connections between employers and students, ensuring better access to career opportunities.

Events

Connecting students with essential industry gatherings such as workshops, seminars, and networking opportunities, this streamlined hub is designed to foster professional growth and collaboration. It offers a curated list of events, personalized recommendations, and an interactive calendar, making it easier for users to engage with and benefit from each event aligned with their career ambitions in art, design, and coding.

ADC ME

To address the challenge of conveying comprehensive personal profiles, I developed the “Me” section, providing students with a dedicated space to showcase their projects and achievements. This section helps users present their work professionally, enhancing self-presentation and networking opportunities. By integrating one-click updates and easy customization options, I ensured that students can maintain an impressive digital presence effortlessly, overcoming the hurdles of resource-intensive personal websites.

Market scale

Competitors

Expected reach

Monetization

Given the market potential, ADC Me can operate as a standalone service in future by providing access to everyone and introducing subscription plans designed to meet needs of the creatives beyond HSE. This model can provide an additional revenue stream for student community and potentially university itself.

UI-kit

I designed the UI-Kit using an atomic approach to ensure upgradeability, enabling future generations of ADC students to easily enhance and expand the platform. By creating a robust set of modular components, I facilitated continuous improvement and innovation within the ADC community.