ADC Space

About

ADC (Art, Design, and Coding) is a vibrant student hub at the HSE Art and Design School, tailored for students in technology-related majors . As the group expanded rapidly, the demand for a dedicated digital platform became clear. ADC Space now facilitates the exchange of job opportunities, resources, and personal profiles, enhancing professional connections both internally and at external events.

Date

Sept 2021 -
May 2022

Role

UX, Visual

With

Fedya Andryushin
Vadim Bulgakov

What is ADC?

At the hub, students can tackle a variety of personal tasks and goals, like landing dream internships, organizing events for the design community, meeting new people from different industries, sharing resources, and even group traveling. There’s always something exciting happening around.

Audience
research

I started with conducting series of quantitative and qualitative approaches to gather insights about end users. This helped me decompose a diverse range of users, classify them by their areas of interest, problems and activities that we could cover.

Problems: what should we address

Inefficient Information Flow

Students often rely on fragmented sources, like local class chats, when searching for job opportunities, leading to inefficient information distribution. Vital details about internships and events frequently get lost, failing to reach interested parties effectively..

Challenges in Self-Presentation

Quickly conveying a comprehensive personal profile through a single platform is challenging. Personal websites and portfolios, while useful, demand significant resources to maintain.

Loss of Valuable Resources

Cool and useful things shared by students and mentors in informal chat groups often get lost in the flood of messages. This results in valuable educational and professional development tools not being fully utilized or accessible to the entire community when needed.

Unpredictable Environment

In Russia, the communication services landscape has suddenly got highly unpredictable, with rapid changes due to the exit of various services and the impacts  of sanctions. This instability makes it difficult to maintain consistent, reliable tools for professional networking and exposure

Hypothesis: a unified digital portal

About

Portfolio

Contact

Content delivery

Major part of students actively use telegram. Community bot can deliver personalized updates.

Email newsletter covers more conservative users

Student chats

Email newsletter covers more conservative users

UGC sources

It was essential to determine interested parties that would provide and update content for the platform

Primary

Curators, professors, instructors

Students

Secondary

Small businesses

School administration

Prototype:
Job board

ADC community is rich in job connections, yet many opportunities were previously hard to reach. The new job board centralizes these listings, enhancing visibility and enabling one-click apply using student profiles. This solution has significantly improved connections between employers and students, ensuring better access to career opportunities.

Events

Connecting students with essential industry gatherings such as workshops, seminars, and networking opportunities, this streamlined hub is designed to foster professional growth and collaboration. It offers a curated list of events, personalized recommendations, and an interactive calendar, making it easier for users to engage with and benefit from each event aligned with their career ambitions in art, design, and coding.

Personal
link hub

To address the challenge of conveying comprehensive personal profiles, I developed the “Me” section, providing students with a dedicated space to showcase their projects and achievements. This section helps users present their work professionally, enhancing self-presentation and networking opportunities. By integrating one-click updates and easy customization options, I ensured that students can maintain an impressive digital presence effortlessly, overcoming the hurdles of resource-intensive personal websites.

How it works

Promotional
landing page

Monetization
potential

Given the market potential, ADC Me can operate as a standalone service in future by providing access to everyone and introducing subscription plans designed to meet needs of the creatives beyond HSE. This model can provide an additional revenue stream for student community and potentially university itself.

Market scale

Competitors

Expected market reach

UI-kit

I ended up with a holistic UI-Kit using an atomic approach to ensure upgradeability, enabling future teams and generations of ADC students to easily enhance and expand the platform. By creating a robust set of modular components, I facilitated continuous improvement and innovation within the ADC community.